Friday, November 27, 2020

Marketing campaign for short film

     A week ago before we started our Thanksgiving break we were told to create social media sites and a website for our short 5 minute film. I was super excited to go through the process of designing and editing my own personal website. I realized how much time and effort needs to be put on creating your website to make it appealing and creative to attract an audience. The hardest part of creating a website was understanding the tools that they provided on wix.com to edit and personalize the look and style of your site. The hardest part in creating a social media site was creating one for Facebook as I had to create under one of the characters name and couldn't do for the film itself. When I was creating my website I had so much fun making it, as I was playing music on my mini speaker and just taking the time to be creative and have fun with it. I also had many ideas rushing around in my head of what I wanted to post in the future on the social media accounts and how I wanted to market my movie. The rushing ideas that was enveloping my mind helped me narrow down how I want to handle and move the movie forward because of the social media ideas that are sure to attract an audience. I wrote all of them down as well so I wouldn't forget and even had a collective call with everyone that is going to be in the film to share them and gain feedback. Before I could even create my website I had to come up with a captivating name that would make people want to watch the movie just by hearing or reading the name, I decided on the name Hidden Behind a Woman as it was the most voted on name from my friends and family. 

    In the future when we start filming this December I want to post lots of fun and exciting posts about the movie such as behind the scene footages and bloopers while filming. I do believe that allowing the audience to see what goes on behind the scenes and off camera or in a different perspective attracts people because they see how real and close with the audience you are. I also would love to post bloopers because they can be super funny and something for the audience to enjoy. My sister who is playing Ace in my movie came up with the idea of each character having a takeover, this means that everyday a different character will have control of the social media for the day and can give the audience an insight on the actors and the characters in the film. When I heard that idea I was in shock of how good it was and can't wait to see it happen. I also want to post a get ready hair and makeup with the cast just like some movies have done with their casts. I remember watching a video like that and knew I had to do something similar but unique for social media. I plan to post consecutively once we start filming on all the social media sites I created which include: Instagram, Facebook, Twitter, and YouTube. I also want to post and do a mini photoshoot with the whole cast and also to have to so I can create and edit the movie poster for the profile pictures on the social media sites. I have a lot planned before Christmas break and I can't wait to go through with them.



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