Research Conventions and Codes

Our group having chosen Dunkin Donuts to be our commercial, we have seen most of their commercials on TV or on YouTube. Usually their commercials are revolved around the daily life of individuals at home, at work, or in the store. One example, is a commercial in 2019 that had a black man starring on his lunch break eating two bacon, egg and cheese croissant at the same time. Inferring to the audience of how good the sandwich is based on the fact that he is eating two of them. Another example that Dunkin Donuts uses to show how beneficially they are in people's daily life is that the commercial shows a tired, messy haired mother waking up to her kids running and screaming but smiles while she takes a a sip of her Dunkin Donuts Coffee. At the end of every Dunkin Donuts commercial they try to promote their new deal for breakfast and coffee such as the 2 for $5.00 for any breakfast sandwich and the $2.00 medium latte from 2-6 p.m.
   The actors in the commercial are usually of different races, culture, classes, and sizes to show that Dunkin Donuts run on the people or families. The locations of most of the scenes are either at the store, at work in an office, or at home with a family. Most of their commercial has soft music playing in the background to get that sense that Dunkin Donuts is a comfortable, safe place. The narrator in the commercials are usually a soft spoken woman with a clear voice. The commercials end with the their logo and catch phrase so that people watching the commercial can remember the catchy catch phrase for breakfast and lunch.